Jimmy Choo is a comprehensive and lavish fashion monograph on this very commercially successful shoe and accessories company. The book is broken into sections including Mellon's biography, beginnings at Jimmy Choo and early creations (including new images of vintage shoes), Mellon's personal archives and mood boards. HISTORY: Jimmy Choo was launched in 1996 when Tamara Mellon, Accessories Editor at British Vogue realized the potential demand for stylish but wearable shoes. She approached Mr. Jimmy Choo, the couture shoemaker based in the East End of London, recognized for his excellent craftsmanship. Tamara partnered with Mr. Jimmy Choo to start the ready-to-wear shoe company and opened the first stand-alone boutique on Motcomb Street, London along with a strong wholesale business. Sandra Choi, Mr. Jimmy Choo's niece, was named Creative Director, a position she holds to this day, reporting to Tamara Mellon. In 1998, Jimmy Choo opened its first boutique in New York followed by Los Angeles in 1999. Sparking an immediate success amongst young Hollywood, Jimmy Choo became synonymous with the